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Ask any traveler what the most important accommodation is and a good night’s sleep will undoubtedly make the list. In fact, 55% of travelers say they specifically look for reviews that address sleep quality. The good news is, delivering an amazing sleep experience isn’t difficult, and it can really do wonders for helping your Airbnb listing stand out. Let’s take a look at a few ways you can give your guests a 5-star review-worthy night’s sleep.
Start with a great mattress.
You can’t expect your guests to rave about their experience if they’re sleeping on a lousy mattress. Not sure whether you should upgrade or not? Here are a few telltale signs:
- Your mattress is 10+ years old
- Your mattress is uncomfortable (to test this, ask a friend or family member to give it a try)
- Your mattress is lumpy, saggy or uneven
- Your mattress makes you feel congested in the morning (this could be a sign of dust and other allergens)
- You’ve already had more than one person complain about the bed
If you nodded yes to any of these things, it’s time to consider investing in a replacement. Picking a new mattress, however, can seem overwhelming. Here are three main factors for narrowing down your options:
Budget – The good news is, you don’t necessarily have to spend thousands to get a good quality mattress. If it’s a reliable brand, you could potentially get a high rated mattress for just a few hundred bucks. I’d suggest heading to the store and trying a few out in person before making a decision.
Firmness – Some people love a good, firm mattress. Others prefer theirs on the softer side. Since you can’t do both, I recommend going for something in the middle with a medium firmness.
Listing Rate – What are you charging per night for your Airbnb? If your rates are on the high side, chances are your guests will expect more, including an amazing sleep experience, so you may need to splurge a bit. I splurged on a Keetsa mattress for my master bedroom, since I wanted something a little nicer for my user. Conversely, if your rates are low or below average, something more affordable should suffice. For my guest room, I ended up getting a Casper mattress, to save a little bit of money.
I’d also strongly recommend purchasing a protective cover for your mattress. Not only is this more sanitary for your guests, but it’ll also protect and extend the life of your mattress. Win-win.
Use a mattress topper.
It’s amazing what a difference a mattress topper can have for the feel of a bed. For mattresses on the firmer side, a topper can help to soften things up and provide an added layer of comfort and luxury. If your mattress is in good condition and/or you don’t have the funds to invest in a new one, you should at the very least purchase a topper. Keep in mind, of course, that these are not miracle workers. If your mattress sucks, a topper isn’t going to do much to help it. I was able to extend the life of my guest mattress with a 4 inch memory foam mattress topper.
Don’t skimp on bedding.
In addition to a comfortable mattress, your other bedding should be up to par as well if you want to create an amazing sleep experience for your Airbnb guests. Start with the pillows. Depending on the quality of your pillows, experts suggest replacing them every 6 months (for less expensive ones) and every 18 to 36 months for higher end pillows. So, in reality, investing a little more in the quality of your pillows will get you more bang for your buck. It’ll also improve your chances of a good Airbnb review.
I recently purchased these UTTU memory foam pillows which are adjustable in size, and I absolutely love them. Its similar the the TempurPedic brand, but much cheaper. And I actually like the UTTU better, because you can remove the inner layer if you want a flatter pillow.
In terms of bedsheets, there are a ton of options available to you. Thankfully, it’s not necessary to spend an arm and a leg to get soft, comfortable and long-lasting sheets. The key is finding a decent quality cotton as well as good thread count. Here are the basics to consider:
- Low-end – 100% cotton; least expensive but also the least durable and least comfortable to lay on.
- Mid-tier – 100% pima cotton (a.k.a. Supima); softer and more durable than regular cotton, like Kirkland.
- High-end – 100% Egyptian cotton; softest, smoothest feel while still durable; most expensive.
Apply the same standards to your sheets as you did your mattress: if you’re charging a high nightly rate for your short term rental, then your bedding should be of a higher quality as well. Otherwise, going with something that falls in the mid-tier range should be fine.
A few more things to consider…
In addition to giving your guests a comfortable bed to sleep on, you can improve the slumber experience in other ways as well, such as by installing black-out curtains and/or darkening shades on bedroom windows and ensuring that guests will enjoy peace and quiet during evening hours. By prioritizing an amazing sleep experience, you’ll improve the chances of winning more 5-star reviews, which will in turn help boost your booking rate.